Signature Gifts first introduced their LIFE book range, standing for Learning Is Fun & Educational in 2014. The books within this ever-growing range are especially written and designed to have an educational element and also include the child’s name throughout the illustrations, and on the cover. Three Arty Mouse titles will join this range in 2017. Signature already produce other licensed properties including: Beatrix Potter, Thunderbirds, The Beano, and Ladybird.
Kevin Spindler, Director of Signature Gifts said:
“We were overjoyed when Edutainment Licensing brokered a deal between us and Top That Publishing for the Arty Mouse range. Teaming this award-winning range with our ability to personalize any book creates the perfect gift for growing minds. Arty Mouse and Signature are a team to watch out for!”
Dan Graham, Editorial Director of Top That Publishing, said:
“Signature Gifts share the Arty Mouse vision for creating books that help children to learn through play, exploration and art activities. Their high-quality, personalized books are a perfect way to encourage a bond between the adult and the child who is being read to. A great partnership with personalized books that children really will treasure!”
Available in the U.K and U.S, three personalized books will be launched at the Spring Fair at the NEC Birmingham in 2017.
Arty Mouse was launched at the Frankfurt Book Fair in 2015 with a range of early learning through art activity kits and books for preschoolers. The unique early learning through art series quickly gained in popularity, winning the coveted Progressive Preschool Award for best publishing range in 2015, and coming runner up in the book category at the Creative Play Awards 2016. With the support of more than 65 major UK retailers, and overseas sales to 45 countries, Arty Mouse is now being licensed in key categories outside book publishing, including apparel, arts and crafts, greetings and more. Edutainment Licensing launched worldwide licensing for the brand at the BLE in October 2016. Signature Gifts is the second licensee for the brand.
For more information about Arty Mouse brand licensing opportunities please contact:
Edutainment Licensing is an independent agency with a tailor made approach to the licensing business specialising in properties that are both educational and entertaining, especially those intended for children in their early years. Edutainment Licensing is the worldwide licensing agency for the Arty Mouse early learning through art brand.